Pinkie personal care products expands to Wegmans

Pinkie, a puberty wellness brand that offers mentrual care proeucts designed for young girls, will be expanding its retail distribution to Wegmans stores across the northeast in April.

Pinkie said its expansion is a direct response to the continued demand for menstrual products specifically made for teens and tweens. To continue its mission of providing accessible puberty care, the brand is expanding beyond big-box retailers to meet customers where they are by entering its first grocery store chain. 

After seeing the brand's success in other retailers, Wegmans approached Pinkie to build out their assortment of menstrual products available in-store, especially for young girls, the company noted. 

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"The expansion felt like a natural next step for Pinkie, as the brand listens to its customers and knows its community is looking for a seamless way to shop for puberty wellness products. By entering Wegmans, caregivers who are doing their weekly shopping for essentials can fulfill all of their household needs efficiently and effectively by purchasing necessary products for their young teens," the company said.

The expansion into Wegmans is set to roll out across a majority of the locations in April. 

Pinkie's SKUs will be available in 95 Wegmans locations across New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina and Delaware.