Tampax intros menstrual cup
Procter & Gamble’s Tampax brand is bringing a new offering to its lineup of menstrual care products. The brand on Thursday unveiled the Tampax Cup — a menstrual cup that it said was developed with input from hundreds of women and such experts as a practicing OBGYN.
“For years, I’ve heard from my patients about how they want to try menstrual cups, but the options available just didn’t meet their needs – they didn’t feel secure, put pressure on their bladders or just were simply uncomfortable to wear,” said Megan Kessler, a practicing OBGYN and collaborator on the Tampax Cup.
Kessler said that Tampax’s research included various consumer-use tests, clinical tests, MRI imaging and real-life tests. As a result, she said “we were able to understand how the smallest details can make a huge difference in the cup’s design and experience for women overall.”
Tampax said the Tampax Cup was meant to be more comfortable for a variety of body types. The product’s features include a SoftCurve shape designed to reduce pressure on the bladder, sizing customized to a user’s flow, extra grips to aid in removal and a discreet carrying case for the cup, which is made of medical-grade silicone.
“We’re very proud of Tampax’s long history of innovation that not only meets women’s period needs, but gives them the ability to feel comfortable, safe and confident while on their periods. That’s why only products that have been fully tested and offer something different to meet her needs make it into women’s hands,” said Rebecca Stoebe-Latham, P&G senior scientist, fem care R&D. “We weren’t first to introduce menstrual cups as we took the time needed to create something that really delivered what women want and need. When developing the Tampax Cup, we tested, tested again, and tested some more until we were confident we created a menstrual cup that truly meets her needs and fits her body down to the smallest but crucial details.”
The product will be available at select retailers in two sizes — regular flow and heavy flow — and a starter pack for both sizes also will be available to help consumers figure out which size works best at different points in their cycle, the company said.
“For years, I’ve heard from my patients about how they want to try menstrual cups, but the options available just didn’t meet their needs – they didn’t feel secure, put pressure on their bladders or just were simply uncomfortable to wear,” said Megan Kessler, a practicing OBGYN and collaborator on the Tampax Cup.
Kessler said that Tampax’s research included various consumer-use tests, clinical tests, MRI imaging and real-life tests. As a result, she said “we were able to understand how the smallest details can make a huge difference in the cup’s design and experience for women overall.”
Tampax said the Tampax Cup was meant to be more comfortable for a variety of body types. The product’s features include a SoftCurve shape designed to reduce pressure on the bladder, sizing customized to a user’s flow, extra grips to aid in removal and a discreet carrying case for the cup, which is made of medical-grade silicone.
“We’re very proud of Tampax’s long history of innovation that not only meets women’s period needs, but gives them the ability to feel comfortable, safe and confident while on their periods. That’s why only products that have been fully tested and offer something different to meet her needs make it into women’s hands,” said Rebecca Stoebe-Latham, P&G senior scientist, fem care R&D. “We weren’t first to introduce menstrual cups as we took the time needed to create something that really delivered what women want and need. When developing the Tampax Cup, we tested, tested again, and tested some more until we were confident we created a menstrual cup that truly meets her needs and fits her body down to the smallest but crucial details.”
The product will be available at select retailers in two sizes — regular flow and heavy flow — and a starter pack for both sizes also will be available to help consumers figure out which size works best at different points in their cycle, the company said.