Always makes donations to improve access to menstrual care

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Always makes donations to improve access to menstrual care

By Antoinette Alexander - 06/25/2018
Procter & Gamble's feminine protection brand, Always, is donating period products to various organizations in Toronto to confront period poverty as part of their ongoing puberty education program.

Through the brand’s #LikeAGirl campaign it is supporting the City of Toronto's shelter system currently welcoming asylum seekers, to help improve access to menstrual care, and collaborating with Centennial College and Ignite, the student union representing Humber College and the University of Guelph-Humber, who are taking steps to offer free period products on their campuses.

City officials state that refugee claimants now represent more than 40 percent of Toronto's shelter system and that an average of 10 individuals arrive every day. Through a longstanding partnership with GlobalMedic, a Canadian emergency-relief organization, Always is donating 2,000 personal hygiene kits. Each kit will include essential items such as Secret deodorant, Pantene shampoo and conditioner and Always feminine care products.

Over the past year, Centennial College has been resetting its coin-operated dispensers in restrooms across its campuses to provide free period protection, rather than the standard 25 cent fee. Menstrual product kits are available in several public spaces across the Humber and Guelph-Humber campuses. Always has committed to providing a one-time donation of 10,000 menstrual pads to each of the colleges in support of their efforts to increase access to period protection for students.

"Lack of access to period products is a problem not just in developing countries, but also here in Canada," said Jennifer Davis, vice president, North America feminine care and global Tampax, Procter & Gamble. "This donation is just part of our ongoing mission and commitment to help empower girls and women everywhere with access to the products they need to manage their periods so they can focus on reaching their full potential."

Always has partnered with more than 65 organizations, across more than 50 countries to help serve girls in-need around the world. In the past 10 years alone, the brand has donated more than 80 million pads to girls who need them most.


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