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Real Techniques launches Makeup Saver Sponge

The sponge is designed to absorb 90% less makeup to mimic fingertip application for a flawless, more efficient routine, the brand said.
makeupsaver
makeupsaver

Real Techniques launches Makeup Saver Sponge

Real Techniques is adding a new addition to the beauty applicator aisle. The brand announced the launch of the new Makeup Saver Sponge, which is designed to absorb 90% less makeup to mimic fingertip application for a flawless, more efficient routine.

[Read more: Certified Inclusive beauty brands outpaced growth of less inclusive competitors]

The non-porous material and three-point shape prevents product absorption and ensures every drop of foundation, concealer or tint stays on users’ skin instead of their sponges, the company said. The sponge is best used dry for optimal results, smoother application, more coverage and less waste.

Additionally, the sponge is latex-free, vegan-free and cruelty-free.

The beauty sponge, which retails for $8.99, is available at Target, Walmart, Amazon and Ulta.

[Read more: Walmart expands beauty brands]

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