It's a 10 Haircare debuts Clear Collection

It's a 10 Haircare is unveiling a new line called Clear Collection. 

Housed in crystal-clear, recyclable bottles with transparent formulas, every product in this collection, which includes a Gel, Leave-In and Shine Elixir, is not only visibly clean but also adheres to the Sephora and Ulta Clean List standards the company said. 

The collection is free from parabens, phthalate, DEA, SLS and SLES, and contains gentle, plant-based ingredients.

It's a 10 said that the Clear Collection is a plant-powered blend from ancient beauty traditions, a thoughtfully crafted mix of Ashwagandha, Amla, Reishi Mushroom and more. This blend is rich in antioxidants, vitamins and minerals, helping to combat environmental stressors while delivering care and nourishment to the hair. The fusion of these powerful ingredients honors ancient beauty remedies while addressing the demands of modern haircare. The collection includes three products:

Clear Miracle Leave-In ($27): Enriched with natural alternatives to nourish, restore shine, detangle, protect against thermal styling, reduce frizz and breakage and enhance natural body.

Clear Miracle Gel ($24): Flexible styling gel controls frizz, boosts shine and provides volume without build-up.

Clear Miracle Shine Elixir ($28): Lightweight, sheer elixir that delivers explosive shine and perfect for dry hair, by enhancing natural beauty with a weightless, touchable finish.

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Carolyn Aronson, founder and CEO of It's a 10 Haircare, said, "As a former hairstylist and self-made entrepreneur, I've always believed in creating products that deliver professional results while being easy to use. The Clear Collection represents our commitment to clean, transparent beauty without compromising on performance. This collection is incredibly personal to me because it aligns with my lifelong mission to bring high-quality, multifunctional products to everyone, while also prioritizing health and sustainability. I'm thrilled for our customers to experience a new standard in haircare."

The Clear Collection is Leaping Bunny Certified, ensuring cruelty-free formulations.

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The full line is available now on It's a 10's website and at Sally Beauty and SallyBeauty.com, with expansion to Ulta Beauty slated for later this Spring.