It’s A 10 Haircare debuts textured hair care collection

It’s A 10 Haircare is expanding its offerings.

The latest launch from the beauty brand is the Coily Miracle collection, which was designed for those with textured hair types.

“As a hairdresser by trade with diverse clientele and also as a mother to a daughter with beautiful 4C hair, it was important to me to bring the Coily Miracle collection to life — a collection that could work on both her as well as my naturally curly, Latina hair,” founder and CEO, Carolyn Aronson said. “For years our products have served many hair types thanks to our large range of existing collections, however within the past couple of years, I felt the science was there to make a superior targeted formula.”

Featuring specially-formulated leave-in products, as well as a hair mask, curl cream, gelled oil and shampoo, the line’s ingredients include avocado oil, coconut oil, shea butter and monoi extract.

The Coily Miracle collection is currently available exclusively at Sally Beauty stores and online at SallyBeauty.com.

“The textured hair category is incredibly unique, and is certainly not a one size fits all solution. Sally Beauty’s partnership with It’s A 10 Haircare on their new Coily collection has enabled us to better serve the curly and coily hair consumer,” Maryann Herskowitz, group vice president of merchandising at Sally Beauty said.