It’s A 10 Haircare names Justine Skye as brand ambassador

It’s A 10 Haircare is calling on a major name to be the face of its latest collection.

The hair care brand announced that Justine Skye would be serving as the new face of its previously launched Coily Miracle line.

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“We’re thrilled to have Justine on as our first-ever celebrity brand ambassador — it’s a natural fit,” CEO and founder Carolyn Aronson said. “She truly embodies what It’s A 10 Haircare is all about — she is young, fun and energetic, and her passion for the brand is truly the cherry on top. As a Latina and a naturally curly girl myself, it was important for me to find somebody who represented this collection and the consumer who we made this product line up especially for.”

Skye’s image will be displayed in all in-store locations, including Sally Beauty and Ulta Beauty stores, to promote the collection, as well as take over the brand’s Instagram and TikTok channels to show followers how the products are incorporated into her everyday life.

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“I am so excited for the opportunity to work with It’s A 10 Haircare to launch their new Coily Miracle collection. I had always been a fan of their products, and loved that the company is run by such a powerful female business mogul like Carolyn Aronson,” said Skye of the partnership.

“When Carolyn shared that she was launching a collection specifically targeted towards my hair type, that was a wrap — I had to get involved. It was just the perfect fit. Between the Coily Miracle Leave-In, down to their Curl Cream and everything in between, each product in the collection nourishes my hair, which has been needed now more than ever, especially after all the tough love it's been getting during my video shoots to promote my new album, 'Space & Time,'” she said.

The Coily Miracle collection was designed for textured hair types and includes specially-formulated leave-in products, as well as a hair mask, curl cream, gelled oil and hydrating shampoo.