It’s A 10 Haircare founder debuts Be A 10 Cosmetics line

The CEO and founder of It’s A 10 Haircare, Carolyn Aronson, is entering the cosmetics space with a brand-new venture — Be A 10 Cosmetics.

Certified cruelty-free, the makeup line will feature such products as mascara, lip gloss, foundations and highlighters among other beauty essentials.

“From my earliest days in the beauty industry, and through the years leading up to the success of It's A 10 Haircare, I have always maintained that my products be trusted for quality ingredients and that they truly deliver on the promised benefits and results,” Aronson said. “That’s why I wanted to enter the cosmetics space, to continue to create products that are easy-to-use and address beauty needs from head to toe.”

When creating the line, Aronson focused on simplifying makeup routines by eliminating the number of steps and time usual routines require, resulting in a range of products that are multi-use and able to fit into one cosmetics bag, the company said.

As a way to also kick off the line’s launch, Be A 10 Cosmetics has been named the official makeup sponsor of the Miss Teen USA and Miss USA 2020 competitions.

“At Be A 10 Cosmetics and It's A 10 Haircare, we are proud to have partnered with the wonderful Miss USA Organization to act as their official makeup and haircare sponsors for this year’s shows. We felt this was such an organic partnership, because much like our products, each of the women competing are multi-faceted, dynamic and can do it all!” said Aronson.

Currently, Be A 10 Cosmetics are available for purchase online, exclusively at BeA10.com.