Natural Vitality Calm Raspberry-Lemon Magnesium Powder wins 2025 Product of the Year

Piping Rock Health Products, Inc. has announced that its supplement brand, Natural Vitality, has won Product of the Year for its Calm Magnesium Citrate Raspberry-Lemon Powder in the VMS category.

Product of the Year, the largest consumer-voted award for product innovation, is determined by Kantar’s survey of 40,000 American shoppers and helps consumers identify the best products while celebrating quality and innovation.

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Consumers can mix the Natural Vitality Calm Raspberry-Lemon Powder with warm water and watch as it fizzes, creating a soothing, effervescent drink, the company claimed. The fizz transforms the blend into an absorbable magnesium citrate—a combination of citric acid and magnesium carbonate that is absorbed by the body, per the brand.

“Natural Vitality has redefined how people enjoy their daily magnesium and is a trusted favorite among consumers,” said Kimberly Vigliante, senior vice president of sales and marketing for Piping Rock Health Products. “Our Calm Raspberry-Lemon Powder is more than a magnesium supplement; it’s a calming experience. We are honored to have it named Product of the Year and are excited for the year ahead as we launch new, innovative formulations to bring even more calming experiences to our customers.”

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Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar.