As the COVID-19 pandemic continues, shoppers are increasingly conscious of what ingredients are in the products they are using to stay healthy, leading to growth among natural and homeopathic products.
Activia is partnering with actress Nina Dobrev and Daybreaker on a virtual dance party aimed at celebrating the important role the gut plays in one’s well-being, the company said.
In a conversation with DSN, Brittany Allen, Adult Culturelle associate brand manager at i-Health, discussed the company and how retailers can best merchandise probiotics.
Activia’s “A to Z” campaign looks to teach millennials and Gen Z about the importance of gut health and how it can affect the ways one feels both physically and emotionally.
As more research points to a connection between the gut microbiome and overall health, many manufacturers are focusing on products with probiotics, “friendly” bacteria that provide health benefits.