Seed’s probiotics roll out to Target shelves

Microbiome science company Seed is broadening its retail footprint with the help of Target. 

The brand’s DS-01 Daily Synbiotic and PDS-08 Pediatric Synbiotic will be available for purchase at the retailer, along with an exclusive new launch—DS-01 14 Day Gut Reset. 

“Launching nationwide in Target is a pivotal milestone in our mission to bring leading microbiome science to everyday health,” said Ara Katz, co-CEO and co-founder of Seed Health. “We’ve impacted the health of over one million people and hear stories every day about the life-changing effects our products have. This partnership enables broader access to our current and future innovations, empowering even more people to transform their well-being.”

[Read more: Gutting it out]

Launching first at Target, the DS-01 14 Day Gut Reset is a two-week rapid protocol designed to help restore healthy gut function, strengthen the gut barrier and aid in replenishing bacteria during times of occasional disruptions, the company noted. 

“This partnership with Target represents a significant moment in our growth journey as we expand into new channels and geographies, empowering us to reach new communities and realize the full potential of our brand, products, and future pipeline,” said Cathrin Bowtell, president of Seed Health.

Shoppers will be able to find Seed’s three aforementioned products—DS-01 Daily Synbiotic, PDS-08 Pediatric Synbiotic and DS-01 14 Day Gut Reset—are now available for purchase at Target stores and online at Target.com.