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Q&A: i-Health’s Allen on how retailers can capitalize on probiotics
In a conversation with DSN, Brittany Allen, Adult Culturelle associate brand manager at i-Health, discussed the company and how retailers can best merchandise probiotics. -
Activia’s ‘A to Z’ campaign targets millennials, Gen Z
Activia’s “A to Z” campaign looks to teach millennials and Gen Z about the importance of gut health and how it can affect the ways one feels both physically and emotionally.