KeVita launches Prebiotic Shots

KeVita is expanding its offerings of fermented beverages with its new Prebiotic Shots.

The beverage aims to support digestive health, the Chicago-based company said.

Fermented with water kefir culture and containing 3 g of prebiotic fiber, the beverage line is available in three flavors — beet lemon, blueberry mint and turmeric ginger.

“At KeVita, we’re all about providing delicious functional drinks to fit a variety of taste preferences and lifestyles, which is why we’re thrilled to add Prebiotic Shots to our roster,” Anup Shah, vice president and chief marketing officer of juice brands at PepsiCo Beverages North America, said. “As we head into summer, our consumers are looking for products that deliver on taste and provide functional benefits. With four distinct product lines, KeVita is uniquely positioned to deliver high-quality and great-tasting options that fit these needs.”

KeVita Prebiotic Shots will roll out to mass grocery, drug, convenience and specialty food stores nationwide throughout the summer.