In April, as the nation turned a corner in getting vaccinated against COVID-19, CPG brands churned out an impressive 195 products — all of which were pored over by the new product team at Waukesha, Wis.-based HRG. From 25 OTC products, 134 wellness products and 37 offerings in beauty, five stood out as Products to Watch. They were:
1. One by Poise 2-in-1 Liner, Extra Coverage
The new One by Poise Liners have been designed to pull double duty, offering consumers protection against period and bladder leaks with a 2-in-1 absorbent core. Made to be five times drier than period-only pads, the liners feature a proprietary Dual Leakblock System with wings that help them stay in place and prevent side leaks.
2. Dr. Scholl’s Arthritis Pain Gel
In topical pain relief, diclofenac for arthritis pain is the category’s trending ingredient. Dr. Scholl’s Arthritis Pain Relief Gel contains prescription-strength diclofenac and is formulated to relieve pain, improve mobility and reduce joint stiffness due to arthritis. The product is designed to be absorbed through the skin without feeling greasy.
3. Align Fast-Acting Biotic Gummy
Procter & Gamble’s probiotic brand Align is looking to reduce the typical three- to four-week timeframe that it takes to feel the benefits of a probiotic. The Align Fast-Acting Biotic Gummy is formulated with a prebiotic called Bimuno GOS, which feeds the gut’s good bacteria to provide symptom relief in as little as seven days. The company claims that it is the first and only gummy meant to help treat gas, bloating and abdominal discomfort.
4. O’Keeffe’s Eczema Relief Body Cream
Designed to help with such chronic issues as dry, itchy and irritated skin caused by eczema, O’Keeffe’s Eczema Relief Body Cream contains colloidal oatmeal to instantly soothe and moisturize skin. The product is formulated to provide 48-hour relief in one use. The steroid- and fragrance-free cream also has been dermatologist tested.
5. Pepto-Bismol Herbal Blends Softgel
The latest offering from P&G’s Pepto Bismol brand is taking a drug-free approach to relieving indigestion, abdominal discomfort and bloating. The peppermint-flavored product contains a clinically tested dose of naturally sourced peppermint and caraway to provide soothing relief.