The product, which is designed to provide numbing pain relief and can be used for up to 12 hours, will start shipping in June and has a su ggested retail price of $14.99.
The Publix launch follows the product being added to Target stores, and executives from Taro attribute the brand’s growing customer base to its convenience and dosing method.
Not only does Sunbeam have a large share of the heating pad category, but it is unveiling new technologies and formats, driving incremental sales and, by the way, profits.
Marina Karp has been named to the newly created role, tasked with helping develop CHPA’s health policy priorities and engage stakeholders regarding the value of OTCs, dietary supplements and consumer medical devices, the organization said.
Pfizer and GlaxoSmithKline have closed their joint venture to combine their respective consumer healthcare businesses and form the world’s largest over-the-counter business. This new venture will operate as the new GSK Consumer Healthcare.
The company named John Salley its executive vice president of marketing, effective immediately, and tasked him with helping market Leading Edge Pharms’ Cananvera line of CBD-based topical pain and inflammation products.
New data from the Consumer Healthcare Products Association and IRI is highlighting the ripple effect that a consumer buying an OTC product can have on the American healthcare system — namely, some $146 billion in savings.
