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OTC Pain

News and information on OTC pain products, merchandising and trends in retail pharmacies.

5 products that made a mark in May

Even in the midst of a pandemic, 160 new products hit shelves in May, which meant that Hamacher Resource Group’s new product team was poring over the offerings to identify ones that stood out.

GSK Consumer Healthcare, Paula Abdul partner to promote Voltaren Arthritis Pain 

The company is teaming up with Paula Abdul, who uses the product for her arthritis pain, to help highlight the product. 

GSK Consumer Healthcare's latest Rx-to-OTC switch has made its way to stores after receiving switch approval in February.

Companies are developing products that solve ear and eye care problems that not only save consumers a trip to the doctor’s office, but drive shoppers into stores.

The diclofenac sodium topical gel 1% is over the counter for nonprescription use through the company’s prescription Rx-to-OTC switch process.

Advil Dual Action with acetaminophen is the first FDA-approved OTC combination of ibuprofen and acetaminophen in the United States. 

The switch will bring an OTC treatment for osteoarthritis pain to more patients, GSK Consumer Healthcare said.

The product, which is designed to provide numbing pain relief and can be used for up to 12 hours, will start shipping in June and has a su ggested retail price of $14.99.

The Publix launch follows the product being added to Target stores, and executives from Taro attribute the brand’s growing customer base to its convenience and dosing method. 

Not only does Sunbeam have a large share of the heating pad category, but it is unveiling new technologies and formats, driving incremental sales and, by the way, profits. 

Children’s Tylenol Dissolve Packs

Johnson & Johnson Consumer is introducing the first new form of Children’s Tylenol in 10 years.

Abacus Health Products, maker of CBDMedic, is partnering with NFL star Rob Gronkowski on a line of recovery solutions launching in 2020.

Marina Karp has been named to the newly created role, tasked with helping develop CHPA’s health policy priorities and engage stakeholders regarding the value of OTCs, dietary supplements and consumer medical devices, the organization said.

Pfizer and GlaxoSmithKline have closed their joint venture to combine their respective consumer healthcare businesses and form the world’s largest over-the-counter business. This new venture will operate as the new GSK Consumer Healthcare.

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