Pfizer and GlaxoSmithKline have closed their joint venture to combine their respective consumer healthcare businesses and form the world’s largest over-the-counter business. This new venture will operate as the new GSK Consumer Healthcare.
New data from the Consumer Healthcare Products Association and IRI is highlighting the ripple effect that a consumer buying an OTC product can have on the American healthcare system — namely, some $146 billion in savings.
Alongside it shedding its pharmaceutical business, Perrigo said it had entered an exclusive agreement with a subsidiary of Kenilworth, N.J.-based Merck to develop an over-the-counter formulation of Merck’s Nasonex nasal spray
LONDON — If Pfizer follows through with its announcement last week to potentially place its consumer business up for sale, GlaxoSmithKline, presently the third-largest OTC seller in the U.S. marketplace, would certainly take a look at it, the company's CEO shared Wednesday morning.
The OTC e-commerce channel is the 900-lb. gorilla in the traditional domestic and global retail worlds. A U.S. brand owner is now confronted with a global pricing discipline challenge. The speed and ubiquity of product pricing and information has forced the issue. To paraphrase Hermione in “Harry Potter,” everything has changed.
Analysis obtained from Kantar Media found that the Amazon-exclusive brand Basic Care led the paid search results when users looked at such keywords as allergy pills, allergy medicine and allergy relief during the weeks of Aug. 1 to 15.