ADA ramps up activation in NACDS #NourishMyHealth at community events in 2024
Steve Anderson, president and CEO of the National Association of Chain Drug Stores, recently sent a memo to members reminding them of The #NourishMyHealth campaign, part of a commitment by NACDS to the Sept. 28, 2022 White House Conference on Hunger, Nutrition, and Health.
This national public education initiative is focused on helping Americans embrace the protective health benefits that nutritious food provides in reducing the risk of diet-related conditions, including diabetes, heart disease and cancer.
As “Food is Medicine” interventions continue to gain traction with healthcare experts, health plans, policymakers and other stakeholders, NACDS remains committed to highlighting the importance of addressing diet-related diseases as serious public health threats, while also showcasing the essential role of pharmacies as champions of health and wellness to improve the prevention, management, and treatment of chronic diseases.
#NourishMyHealth messaging centers on the following calls to action: (1) Get a baseline health screening (blood pressure, cholesterol, blood sugar/blood glucose, and body mass index) at your pharmacy and learn about your risk for nutrition-related diseases; (2) Improve your baseline numbers by adding healthy foods to your diet to live longer and healthier; and (3) Access important information about healthy foods, lifestyle modifications, and health screenings in the dedicated campaign website and related resources.
[Read more: Healthcare industry celebrates, honors NACDS’ 90th anniversary, retail pharmacies]
Since the campaign’s launch, strong engagement from NACDS chain pharmacy members has been essential in driving 40% of the campaign’s 175 million impressions and nearly 8,000 nutrition security screenings captured by more than 5,000 in-store kiosks operated by Higi. Members have activated in the campaign by sharing key messages and resources with the communities they serve – rolling out digital messaging, flyer distribution, wellness events, loyalty member communications, in-store circulars and more. This is yet another example of the industry’s unwavering commitment to the health and wellness of people and communities.
Leveraging this strong momentum, the American Diabetes Association, a founding partner of NACDS' Nourish My Health, is ramping up their activation. ADA recently promoted Nourish My Health at Cure de Tour events in Michigan and New York, and is planning additional community events throughout the year, including both their Cure de Tour cycling events and Step Out: Walk to Stop Diabetes events.
American Diabetes Association – 2024 Community Events Featuring #NourishMyHealth:
• St. Charles, Ill. on Aug. 10 - Cure de Tour
•Lexington, Mass. on Aug. 18 - Cure de Tour
• Lone Tree, Colo. on Sept. 7 - Cure de Tour
• Pittsburgh, Pa. on Sept. 7 – Step Out
• Miramar, Fla. on Sept. 14 - Step Out
• Westfield, Ind. on Sept. 14 - Step Out
• Nationwide (Virtual) on Sept.14 - Cure de Tour & Step Out
• Washington, D.C. on Sept.21 - Step Out
• Palo Alto, Calif. on Sept. 29 - Cure de Tour
• Philadelphia, Pa. on Oct. 19 - Step Out
• McKinney, Texas on Oct. 26 - Cure de Tour
• San Antonio, Texas on Oct. 26 - Step Out
• Long Beach, Calif. on Oct. 26 - Step Out
• Houston, Texas on Nov. 16 - Step Out
Anderson noted, "We know NACDS members are active in supporting the American Diabetes Association’s events in their communities and we would be thrilled to coordinate efforts to amplify the visibility of Nourish My Health. If your company is not yet participating, we encourage you to consider getting involved to support the American Diabetes Association’s important cause."
Please contact Sara Roszak, senior vice president, health and wellness strategy and policy, at [email protected] to coordinate on an upcoming event in your community.