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02/11/2022

Ahold Delhaize appoints private brands head

As senior vice president of private brands, Ian Prisuta will be responsible for delivering services that include new product development, packaging, design and quality among others.
Sandra Levy
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Ian Prisuta

Peapod Digital Labs, the digital, commercial and e-commerce arm of the Ahold Delhaize USA brands, is welcoming a new executive.

Ian Prisuta has joined the company as senior vice president, private brands.

In this role, Prisuta will lead the team responsible for delivering a full suite of private brands services from new product development to innovation, product packaging and design, quality, product integrity and sustainability to the local brands of Ahold Delhaize USA.

[Read more: Ahold Diaz reports strong digital sales in Q4]

“We are proud to welcome Ian to the company,” J.J. Fleeman, president of digital and commercial services at Peapod Digital Labs said. “I am confident that Ian’s leadership and experience will enable us to deliver products with compelling price and product positioning and a story that surprises and inspires customers, especially during a continued time of growth for the private brand sector.”

Prisuta will have responsibility for the full suite of private brand products, including Taste of Inspirations, Nature’s Promise, CareOne and other private labels.

Most recently he served as senior advisor for Boston Consulting Group and holds more than two decades of industry experience, including 20 years at retailer Giant Eagle. Prisuta also holds a deep knowledge of merchandising, category planning and strategic development, and has led transformations across multiple areas within the retail supermarket business, the company said. 

[Read More: Ahold Delhaize, Instacart expand partnership with virtual convenience storefronts]

“I’m excited to join the team and continue my career in such a dynamic part of the retail industry,” Prisuta said. “Private label products represent a unique opportunity for the brands of Ahold Delhaize USA. Customers’ lives are constantly in motion, trying to find ways to have more convenience, more value, more options related to additives, ingredients or health. Private brands can play a big role in that, and I’m excited to be part of defining what that looks like with the brands of Ahold Delhaize USA.”

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