Albertsons Media Collective extends partnership with ADvendio
ADvendio, an omnichannel advertising management platform, announced the extension of its partnership with Albertsons Media Collective, the retail media arm for Albertsons.
Albertsons Media Collective first adopted ADvendio’s media management platform last year to streamline its advertising workflows, enhance integration between sales and ad order management and automate key processes. The platform will play a key role as Albertsons Media Collective continues to expand into new channels and markets by enabling greater scalability, improving cross-channel consistency and simplifying complex operations.
In renewing the agreement, Albertsons cited the advantages of the ADvendio platform, including enabling faster campaign deployment with more precision and stronger management of multiple advertising channels from a centralized platform.
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“We are thrilled to continue our partnership with ADvendio,” said Michelle Weiskittel, head of media at Albertsons Media Collective. “The platform has been instrumental in improving the efficiency and speed of our campaign management, and its seamless integration with our CRM ensures a better experience for our clients. We’re looking forward to continuing our work together as we expand our media offerings.”
“We are honored that Albertsons has chosen to renew and extend its partnership with ADvendio,” said Bernd Bube, CEO of ADvendio. “Albertsons has been a forward-thinking leader in retail media, and we are proud to be a trusted partner in their journey. Our platform was designed to support the dynamic needs of multi-channel media management, and we look forward to continuing to collaborate with Albertsons to efficiently scale their advertising solutions.”
The ADvendio platform is a 100% native solution, built and operated on Salesforce, to simplify media buying and ad sales, the company said. It automates and centralizes campaign management elements, including CRM integration, omnichannel sales solutions, media buying tools, programmatic, campaign and inventory management, order management, billing, invoicing and accounting and provides advanced analytics.
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