Albertsons, Pacvue Partners give brands opportunity to connect with customers
Pacvue, a marketplace advertising platform, is partnering with Albertsons Media Collective, the chain grocery store's retail media arm, to expand access to on-site advertising.
CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns on Albertsons' Retail Media Network, powered by the CitrusAd open API which connects Pacvue to the Albertsons' e-commerce sites.
Pacvue clients can now expand their advertising to this new retail media network while continuing to rely on Pacvue to holistically manage their campaigns across all retail media networks with consistent performance data, flexible reporting and smart optimizations, the company said.
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“We are thrilled to partner with Albertsons Media Collective and expand the availability of retail media on this high-demand channel to our clients,” said Melissa Burdick, president of Pacvue. “Together with CitrusAd, we’re offering the scale, coverage and unified technology that advertisers need to compete in omnichannel retail.”
With over 100 million shoppers across the country, including more than 2,200 store locations and approximately 30 million members of Albertsons for U loyalty program, media placements on Albertsons owned properties allow advertisers to reach more consumers through omnichannel retail. Now, advertisers can access the same inventory with the software provider of their choice.
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“We are continuously looking for ways to grow and enhance our media network so our customers can engage with the food and brands they love,” said Kristi Argyilan, senior vice president of Retail Media at Albertsons. “Through this new partnership with Pacvue, we are giving even more brands the opportunity to connect with more customers with relevant and inspiring content.”
Built by e-commerce veterans and supported by an expert team of practitioners dedicated to guiding e-commerce advertisers through new ad strategies, Pacvue is uniquely positioned to help brands leverage the opportunities of Albertsons online media. The Pacvue advertising platform includes AI-powered automation tools, fully customized reporting and competitive intelligence to help brands compete and win, the company said.