Albertsons unveils redesign of Open Nature brand
Albertsons has redesigned its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, part of Albertsons’ brand portfolio, provides shoppers with foods with ingredients free from unnecessary additives. As customers explore easier ways to make balanced food choices, Open Nature offers a range of new products, flavors and categories to choose from at an affordable price, the company said.
“Research has shown that more Americans are adopting better-for-you eating patterns as a means for protecting their long-term health and preventing future health conditions. As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices,” said Brandon Brown, senior vice president of Own Brands at Albertsons. “The expansion of our Open Nature offerings demonstrates an ongoing commitment to support the health and well-being of our neighbors and communities.”
Open Nature has launched 12 new plant-based products within its growing portfolio. The expansion includes dairy-free yogurt alternatives, non-dairy cheese alternatives and non-dairy frozen desserts to support a balanced, plant-forward diet at an accessible price. The new plant-based products complement an existing assortment of Open Nature plant-based products, including non-dairy almond milk, buttery spreads and protein powders, giving shoppers various options across every aisle to satisfy their dietary preferences.
[Read more: Albertsons named Drug Store News Pharmacy Innovator of the Year 2022]
The new items available at Albertsons’ banner stores, including Safeway, Albertsons, Vons, Jewel-Osco, ACME and Shaw’s, are:
- Dairy-Free Coconut Yogurt Alternatives available in Vanilla, Strawberry, Raspberry and Mango flavors;
- Non-Dairy Cream Cheese Alternatives in Original and Chives & Onion;
- Non-Dairy Shredded Cheese Alternative in Mozzarella and Cheddar blend;
- Non-Dairy Oat Frozen Desserts in Vanilla Bean, Peanut Butter Chocolaty Chip and Chocolaty Peanut Butter Pretzel flavors; and
- Non-Dairy Almond Frozen Desserts in Cherry Maximum Fudge Moose Tracks and Caramel Macchiato flavors.
In addition, Open Nature now offers 100% domestically raised grass-fed Angus beef, making the brand one of the country's largest private-label domestic grass-fed programs. The Angus cattle are all pasture raised on U.S. family farms and certified humane and free from antibiotics or added hormones.
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The Open Nature brand launched in 2011 with over 100 products and a vision to provide customers access to natural meats and food. That year, the first Open Nature items to hit shelves included fresh beef and pork, fresh chicken, chicken sausages, bacon and beef hot dogs. Since then, the brand has evolved and has continuously listened to its customers to meet their needs, the company said. Today, Open Nature offers more than 500 products across over 100 categories, including non-food products such as paper towels made from recycled paper and industrially compostable cutlery.