Amazon adds Fresh delivery to Prime subscriptions

The Amazon Fresh ultrafast delivery service is now included in Prime subscriptions.

Online orders for tens of thousands of fresh products, including meat, seafood, produce, and everyday essentials, are available for one- to two-hour delivery from Amazon Fresh. Previously, Prime members could obtain access to Amazon Fresh for $14.99 per month as an add-on to their Prime membership. 

Now, existing Prime members who have been paying for Amazon Fresh will continue receiving Amazon Fresh services for free. All other Prime members who live in one of the more than 2,000 cities and towns where grocery delivery is available can request an invitation to shop Amazon Fresh or Whole Foods Market via Amazon Fresh.

“Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month,” said Stephenie Landry, VP of grocery delivery, Amazon. “Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.” 

Amazon is making Amazon Fresh a free benefit for Prime members as the e-tailer aggressively expands the quick delivery service in metro areas across the U.S. In September 2019, Amazon introduced Amazon Fresh in Indianapolis, following its August rollout in Minneapolis, Houston, and Phoenix.