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Amazon Fresh opens its doors in Huntington Beach, Calif.

The Huntington Beach store is the 15th Amazon Fresh location in Southern California.
amazon fresh walk in

Amazon Fresh is expanding its presence in Southern California with the opening of a new store in Huntington Beach.

The store, located at 6911 Warner Ave., will offer Just Walk Out Shopping, which adds convenience to customers’ shopping experience by giving them the option to skip the checkout line.

The Huntington Beach store, which is the 15th Amazon Fresh location in Southern California, is proud to support the community by creating hundreds of high-quality jobs with a starting wage of $16.40 an hour, in addition to donating surplus food to local food banks, the company said.

[Read more: Amazon unveils Buy with Prime]

amazon fresh exit

To celebrate the store’s grand opening, the company is hosting exciting festivities all weekend long, including giveaways, free samples and special discounts on items. All opening deals include:

  • Farm raised tilapia fillet for $4.99/lb.;
  • Yellow honey mangoes for 49 cents each;
  • Annie’s Mac and Cheese for $1.59 each; and
  • All Aplenty products at 50% off.

Customers shopping at the Huntington Beach location also can take advantage of a coupon found in their weekly circular for $10 off an order of $20 or more for shopping trips made at the store until June 18. Customers may use the paper coupon at the Just Walk Out exit or at the traditional checkout.

Customers who opt to use Just Walk Out Shopping can enter the store by scanning the In-Store QR code in their Amazon app, using Amazon One or inserting a credit or debit card to open the Just Walk Out gates. Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers using the Just Walk Out experience can simply scan or insert their entry method again to exit, and they’re good to go.

[Read more: Amazon launches Amazon Pharmacy]

Amazon Fresh has a wide assortment of national brands and high-quality produce, meat and seafood, as well as a range of deliciously-prepared foods made fresh in store every day — from fresh-baked bread and made-to-order pizzas to rotisserie chickens and hot sandwiches like brisket panini. The store also offers 365 by Whole Foods Market organics, plus national brands like Coca-Cola and Kraft Mac and Cheese; local brands like Pizza Port Brewing, CoolHaus Ice Cream and Rockenwagner Bakery; regional favorites like Duke’s Mayo, Ellenos Yogurt and Boston Chowda; and Amazon-exclusive brands like Aplenty, Cursive and Fresh, including newly announced Fresh Plant-Based products.

Customers will find low-priced items available to shop every day — including 15 cent bananas, 89 cent freshly baked bread, $1.99 freshly baked pizza slices and $4.97 rotisserie chickens.

Amazon Fresh accepts cash, SNAP/EBT, credit or debit card, or customers can use the In-Store QR code in the Amazon app. Customers shopping with Just Walk Out technology can use the In-Store QR code in the Amazon app, Amazon One or an Amazon-linked credit or debit card to shop.

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