Amazon opens Fresh grocery store concept
Three years after it acquired Whole Foods Market, Amazon is planning to disrupt the grocery industry once again, this time with its first stand-alone supermarket banner — Fresh.
Located in Woodland Hills, Ca., the supermarket has contactless features, a curated assortment of premium and conventional products, and highly personalized service, as well as high-touch made-to-order prepared foods.
An in-house culinary team will offer a range of prepared foods made fresh in-store every day, from fresh-baked bread and made-to-order pizzas, to rotisserie chickens and hot sandwiches. Full-service meat and seafood departments join a massive produce department carrying many Whole Foods branded organics. A full-service deli department is offered, as are hot and cold food bars.
In addition, this new Fresh store will have pandemic safety measures in place for the foreseeable future, which include requiring daily temperature checks for all employees, requiring face coverings for all employees and customers entering the store, offering free disposable masks for any customer who wants one, and operating the store at 50% capacity.