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Amazon racks up record-breaking sales for 2024 Prime Day event

Prime members shopped millions of deals across more than 35 categories, and purchased more items than any previous Prime Day.
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Amazon announced that Prime Day 2024 was Amazon’s biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

[Read more: Amazon provides same-day grocery delivery for Weis Markets]

Members shopped deals from popular brands like Sol de Janeiro, Apple, Dyson and Ring, as well as small businesses, including TruSkin, ALOHA, Blueland and Native Pet, with members in the U.S. able to shop more deals on small business products than ever before. Independent sellermost of which are small and medium-sized businesseswho help make Amazon’s wide selection possible, sold more than 200 million items during the Prime Day event.

Members also took advantage of incredible savings on Amazon devices, subscriptions for Amazon Music Unlimited, Kindle Unlimited, Audible and Amazon Fresh and Whole Foods Market grocery delivery, plus food delivery from Grubhub+. Prime members in the U.S. chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This consolidation results in lower carbon emissions on average.

Plus, millions of customers visited Amazon Inspire during Prime Day. Amazon Inspire is an in-Amazon app shopping experience that gives customers a way to discover products and seamlessly shop by exploring videos and images from other customers, influencers and brands they love. Inspire can be accessed by tapping the Play icon at the bottom of the Amazon Shopping app.

[Read more: Amazon to acquire One Medical for $3.9B]

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