Arm & Hammer Laundry partner with Meghan Trainor for latest campaign
Arm & Hammer Laundry announced its partnership with Grammy-winning artist Meghan Trainor, aimed at "re-training" consumers to make laundry simpler and more convenient.
As part of the collaboration, Trainor has released “Toss Like This,” a spin on her song “Been Like This,” where she takes on the role of the "Meghan The Re-Trainor" to highlight the frustrations of bulky laundry jugs and showcase the convenience of tossing one sheet of Arm & Hammer Power Sheets Laundry Detergent into the wash. Each concentrated sheet is made with the same type of ingredients as Arm & Hammer liquid laundry detergent.
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"I’m so excited to partner with the Arm & Hammer Laundry brand to help people reimagine and re-train their laundry routines,” said Meghan Trainor. "As someone who is trying to be more eco-friendly and values simplicity, I love how Power Sheets Laundry Detergent makes doing laundry easier and eliminates plastic bottle waste. They’re perfect for anyone looking for a mess-free, convenient way to tackle laundry, whether at home or on the go!"
The Power Sheets feature a concentrated formula that fights stains and dirt, and they dissolve entirely in water, even in cold wash cycles.
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The Power Sheets feature a concentrated formula that fights stains and dirt, and they dissolve entirely in water, even in cold wash cycles.
To further amplify the “Toss Like This” campaign starring Meghan Trainor, Arm & Hammer is partnering with over 30 multi-tiered creators at launch. They include Chris Carmack (2.8 million total followers) and Jeanice Perez (1.6 million total followers), who will continue to create content, driving awareness and engagement around Power Sheets during key tentpoles throughout the year.
The sheets are packaged in recyclable cartons and are available in two options: Fresh Linen scent as well as a dye- and fragrance-free version. Their space-saving design makes them ideal for home use, laundromats and travel, the company said.
The Arm & Hammer Power Sheets are available in a 60-count box on Amazon and Walmart for $13.99.