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ASHP launches 'We're Your Pharmacist' public awareness campaign

The project will feature videos and written stories highlighting how hospital and health-system pharmacists improve patient health outcomes.
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The American Society of Health-System Pharmacists has kicked off We’re Your Pharmacist, a national public awareness campaign aimed at educating the public about the critical roles of hospital and health-system pharmacists as patient care providers and medication specialists.

“Hospital and health-system pharmacists are essential patient care providers and integral members of the care team,” said ASHP CEO Paul Abramowitz. “We want patients to understand that within health systems, whether they are in the hospital, seen in a clinic, physician’s office, or other setting, pharmacists are working with the care team to ensure their medication therapy is optimal, safe and effective. We also want to inspire students who are currently in middle school and high school to one day have a highly rewarding career as a hospital and health-system pharmacist.” 

“Nearly one in three pharmacists in the United States are providing direct patient care in hospitals, health-system-based clinics and physician offices, and community pharmacies owned and operated by health systems,” Abramowitz continued. “As members of the patient care team, hospital and health-system pharmacists ensure patients get the right medications and treatments to achieve the best outcomes.”

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We’re Your Pharmacist will feature videos and written stories highlighting how hospital and health-system pharmacists improve patient health outcomes—whether at the bedside, the hospital pharmacy, clinics and physician offices, community pharmacies, specialty pharmacy, in homes and via telehealth and digital care platforms.

Initial campaign messages will showcase pharmacists from a range of specialties, including cardiology, oncology, emergency medicine, pediatrics and neurology. New stories will be regularly added to the campaign website to capture many additional specialty practice areas.

The campaign also will spotlight the perspectives of patients, physicians, nurses and other healthcare practitioners who will share how they closely collaborate with hospital and health-system pharmacists to ensure optimal, safe, effective and accessible medication use for patients.

Initially focused on public education, the campaign will expand to educate students about the diverse roles of pharmacists in patient care, with the goal of inspiring a new generation to pursue careers as health-system pharmacists.

ASHP’s board of directors approved $3 million in funding for the campaign to ensure a sustained multi-year effort. Earlier this year, the ASHP Foundation pledged an additional $1 million to extend the campaign’s duration and impact.

ASHP invites pharmacists and other healthcare professionals to promote the campaign. The campaign website features tools to help individuals share content across digital networks and social media platforms. Toolkits are also available for organizations, including hospitals and health systems, schools and colleges of pharmacy, and state affiliates, to get involved.

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