Bayer is teaming up with actress Meghann Fahy in a new campaign for Astepro Allergy, aimed at helping allergy sufferers relieve their allergy symptoms "and be more spontaneous in their romantic pursuits."
Pointing out that no one feels sexy when spring allergies hit, Bayer said its Astepro Allergy is a long-lasting nasal spray that starts working in 30 minutes.
As a longtime allergy sufferer herself, Fahy understands the daily woes of powering through the runny nose or nasal congestion from allergies, but not anymore, the company said.
“Astepro wants to change the way allergy sufferers approach life with allergies by giving them the ability to find relief starting in 30 minutes and jump into whatever comes their way,” said Catherine Vennat, general manager and vice president of U.S. marketing allergy, cough & cold at Bayer. “About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it’s affected their love life. The fast, steroid-free allergy relief lets you be ready anytime and that’s a little boost to your confidence when you need it.”
“I’ve been suffering from seasonal allergies for years and nothing makes me feel less sexy than compulsively sneezing,” said Fahy. “Astepro Allergy provides relief when my allergies are at their worst, so I don’t have to hold back and can be my spontaneous self.”
Beyond just seasonal allergy relief, the brand has created an ultra-limited-edition unisex eau de toilette, La Spontanéité. This product duo aims to celebrate life’s spontaneously sexy moments this spring, bringing together Astepro’s 30-minute allergy relief and a unisex eau de toilette so users are ready for anything, anywhere.
To further encourage consumers to relieve their allergies and live spontaneously this spring, Astepro is hosting the Feel Sexy Fast Sweepstakes, where fans can win a limited-edition Astepro kit, including La Spontanéité and Astepro, among other special prizes.
Fans can follow @astepro_us on Instagram, tag a friend and comment on a memory of when their allergies kept them from feeling sexy, including #sweepstakes to enter the contest.