Consumers around the world are embracing natural ingredients as a proxy for a wellbeing, opening up a new frontier for beauty and wellness products across retail. This shift in shopper attitudes will push retailers to shift in-store category merchandising trade investments from self-care (taking measures to prevent illness) to well-care (investing in themselves for the greater good). That change will manifest itself in a new set of purchasing behaviors across the beauty retail landscape.
This webinar will cover the following areas:
- Defining what new Supernatural means to consumers
- Understanding the growing shopper demands for exotic solutions that address people’s wellness and physical needs
- Unpacking how retailers will shift merchandising to well-care across beauty categories