Building an e-commerce strategy without building costs

If the COVID-19 pandemic showed us anything, it is that e-commerce is here to stay and that now is the time to rev up your digital business. But, how can a CPG company build a successful e-commerce business without dramatically increasing costs? 

Conduit Brands, in participation with Mayawell and Drug Store News, is hosting a webinar discussing the step-by-step processes needed to increase e-commerce sales without impacting a company’s infrastructure and increasing costs on Tuesday, April 13 at 11 a.m EDT. To register for the event, click here. 

Conduit Brands has put together an experienced panel of experts to discuss what is necessary to build a best-in-class e-commerce practice that will enable small to mid-size CPB companies to take on the e-commerce channel, without significant increasing internal costs.  

Participating in the discussion are Debbie Hoffman, COO and founding partner of Conduit Brands, Justin Leigh, CEO of Ideoclick, Drew Hoffmann, president and CEO of On Air Direct, Stephanie Leffler, CEO of OneSpace and Matt Poli, president and founding partner of Conduit Brands. 

Attendees will learn about what they need to do to build e-commerce sales, including focusing on content, capturing share of search, planning and measuring sponsored media and how to create a competitive advantage.