Cabinet Health is debuting in more than 700 CVS stores across the county, aiming to be the catalyst that de-plastics American consumers' medicine aisles and homes.
By launching in the largest prescription market shareholder in the United States, Cabinet said it could educate 80% of American consumers living within a 10-mile radius of CVS on our medicine's impact on the planet by introducing them to a sustainable alternative.
Cabinet said its streamlined system is free from single-use plastic and even offers fully compostable refill pouches.
To announce the CVS launch, Cabinet is kicking off a summer-long marketing initiative as it road trips across the country in its Medicinemobile. Stopping in more than 10 cities, Cabinet will collect old medicine bottles that can't be recycled to create art, leaving each city with less plastic than when they arrived.
In preparation for the retail launch, Cabinet recently introduced its latest iteration of the best-selling product. Cabinet 3.0 features shatter-proof frosted glass bottles available in various sizes, increased pill counts by 2X-4X more and saved costs of up to 20% per pill compared to typical OTC medications. In addition, the retail-ready packaging highlights the brand’s mission while educating customers on the environmental impact of their purchase.
Cabinet’s ethically sourced, batch-tested medications will be available in CVS starting May 26, including Allergy Relief, Pain Relief, Cough + Cold Relief and Digestive care.