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CBD brands win DSN/ECRM Buyers’ Choice Awards

MIA Relief won the Drug Store News/ECRM Buyers’ Choice Award for its soothing period care bath soak during ECRM’s CBD Health & Beauty Care Program held last month in Jacksonville, Fla. Mad Ritual was a finalist for its CBD topical balms.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the buyer and seller appointments. Buyers cast their votes based on product innovation and packaging.

“The two Buyers’ Choice Award winners have created unique wellness alternatives to traditional OTC products used by consumers,” said Craig Chmielowicz, senior vice president of health and beauty care at ECRM. “CBD is becoming increasingly mainstream and pervasive at mass retail, and innovative brands like these two are helping drive adoption. Congratulations to both winners.”

MIA Relief is an all-natural period pain-relief brand dedicated to helping women find joy in their cycle and redefine period care. It offers clean period care products to all “menstruators” that are formulated with either full- or broad-spectrum CBD, vegan, gluten-
free, THC-free, and made in the United States. Its CBD is grown organically in Oregon, lab tested and manufactured in an ISO 9001 certified and FDA-approved facility. 

Go With The Flow is MIA’s bath soak, which contains CBD and epsom salt to help ease muscle tension and attack pain. Mixed with an essential oil blend of rose, ylang ylang and frankincense, the product was developed to have a calming and restorative effect. 


Mad Ritual was founded in 2017 with a mission to serve others by offering sustainable products that make a positive impact on their lives. Mad Ritual’s balms are scented naturally with organic essential oils. Varieties include Eucalyptus + Peppermint and Lavender + Frankincense. The balms, which are vegan and made with sustainable, organic ingredients, have no synthetic emulsifiers or fragrances. The topicals, developed to be fast acting and fast absorbing, have a creamy, nongreasy texture and great scents.

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