All’s new laundry detergents fight odors

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All’s new laundry detergents fight odors

Well known laundry detergent brand, All is adding to its line of products with new formulas that attack odors while also being gentle enough for those with sensitive skin.

The new Free Clear Odor Relief, All Mighty pacs 4-in-1 with Odor Lifter and Odor Lifter fight tough stains and odors, the company said.

Statics on consumer laundry odors, which were conducted by Directions Research and YouGov on behalf of Henkel — the brand’s parent company — found that families want a detergent that not only cleans well and is gentle on skin, but also fights tough odors.

“We are thrilled about our portfolio of innovative new products that tackle one of consumers’ biggest frustrations with laundry, odor!,” Bridgette Miller, vice president of marketing for the all brand, said. “The valuable insights from our consumers are drivers of all innovation and our investment in research and development reinforces our commitment to creating laundry products that provide effective solutions for any laundry need. All is arming parents and caregivers with products that offer solutions to common laundry woes, like odor, giving them peace of mind when it comes to providing the care they need for their loved ones.”

The Mighty Pacs 4-in-1 with Odor Lifter offer consumers a way to combine stain fighting, odor lifting, whitening and brightening with a convenient pack. For those who prefer liquids, the Free Clear Odor Relief and Odor Lifter offer the same benefits in a different way.

More information on all three items can be found on the Stamford, Conn.-based company’s website.