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Bandai America to bring back the ’90s Tamagotchi

What’s old is certainly new again.

Fresh off the heels of unveiling the classic Tamagotchi in spring colors, Bandai America announced that it will bring back some vintage style designs of the classic game.

The El Segundo, Calif.-based company will roll out eight of the products original colors that debuted in 1997, alongside some new hues.

In addition, the release will be rolled out in two generations and feature the same original programming from two decades ago, the company said.

“We have found that since we brought the Tamagotchi back last year in a new form, fans have been clamoring for the return of the originals that launched in 1997,” Tara Badie, Bandai America's marketing director, said. “We have decided to bring back the original Tamagotchi with some new additions that will keep the classic look and feel of the original game, but with new colors that will bring the device to life like never before.”

With each of the Tamagotchi’s, users will be able to feed, clean up after it and discipline it while raising it into adulthood. Two different games to play also are included, a character and numbers game.

The devices will be released in two separate generations, including:

  • Generation One, which includes a character game where players guess which direction the Tamagotchi will move. It will come in eight colors that include purple with pink, translucent blue, rainbow, striped tiger, pink with yellow, white with black, red glitter, and mermaid;

  • Generation Two, which features a numbers game where players guess whether the next number will be higher or lower. Featured colors include white and pink, black and silver, green glitter, colorful leopard, blue with silver, yellow with blue, galaxy, and white with colorful characters.

Each device will be sold individually at the suggested retail price of $19.99.
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