Bandai America unleashes spring Tamagotchi colors

Bandai America is ringing in spring by releasing 13 new mini Tamagotchis in colors that commemorate the season.

The El Segundo, Calif.-based company is introducing the new shades following its successful launch of the winter mini Tamagotchi. which also featured various colors and flocked versions. The spring collection also will feature the familiar miniature, egg-shaped, pixelated LCD screen and pocket-sized pet that the product has become synonymous with.

“Collectability has always been a big part of the Tamagotchi world,” Tara Badie, Bandai America marketing director, said. “We are trying to keep up with consumer demand and give fans something special: Tamagotchi in new springtime colors.”

The spring Tamagotchi series will include the colors:

• Cardinal red, which is flocked;


• Royal blue, which is flocked;


• Bright green with yellow;


• White with blue;


• Magenta with yellow;


• Red and black with white;


• Purple with blue and pink;


• Bright pink with green and blue;


• Yellow with purple;


• Orange with yellow and pink;


• Green with white; and


• White with black.

Each collectible mini Tamagotchi is sold individually with the suggested retail price of $14.99.