Boudreaux's Rash Kicking Kit helps soothe infants

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Boudreaux's Rash Kicking Kit helps soothe infants

07/11/2018
Known for its brand of products that aid in relieving and soothing the discomfort that is brought upon by infant rashes, Boudreaux’s Butt Paste is introducing consumers to a brand new product.

The Tarrytown, N.Y.-based brand, which is part of Prestige's portfolio of companies, is launching a Rash Kicking Kit, which features two of the brand’s butt paste formulas in original and maximum strength, and its new soft silicone, BPA-free applicator.

“We are excited to debut the Boudreaux's Butt Paste Rash Kicking Kit, a complete toolkit to help moms and dads kick rash fast,” Carol Bishop, marketing director at Prestige Brands, said. “Whether shopping for a baby shower or arming yourself with the best there is for baby, the Rash Kicking Kit is a complete solution for a pesky problem almost all babies experience at least once in their lives.”

Boudreaux’s original rash-kicking formula is free from dyes, parabens, preservatives and phthalates, and contains 16% zinc oxide. The maximum strength also is free of the same chemicals and features 40% zinc oxide.

Boudreaux's Butt Paste Rash Kicking kit currently retails for $14.99. Further information can be found on the company’s website.