Colgate-Palmolive joins Ellen MacArthur Foundation's recyclability initiative
Colgate-Palmolive announced that it had joined the Ellen MacArthur Foundation’s New Plastics Economy Initiative, which reflects the company’s commitment to 100% recyclability of packaging across all its product categories.
To accelerate its progress in this initiative, the company will continue to look for scalable improvements in the capacity and quality of recycled materials, while also continue to look for new innovations that will reduce and eliminate problematic and unnecessary plastic in its packaging.
“We are committed to reducing our use of plastic in our packaging, using more recycled plastic, and increasing the recyclability of our plastic packaging,” Ian Cook, chairman, president and CEO of Colgate-Palmolive said. “We’re proud to join this Ellen MacArthur Foundation initiative, an important part of our strategy to help us achieve our goals and keep building a future to smile about.”
Colgate-Palmolive’s recent successes include re-engineering a fabric softener sachet in Latin America and redesigning toothpaste packaging in China that has saved more than 50 tons of plastic annually, the company said.
“Great to see Colgate-Palmolive take a leading role in the transition to a circular economy for plastics with an ambitious set of commitments that recognises the need to eliminate problematic or unnecessary packaging and aims to design all remaining packaging to be recyclable while significantly increasing the use of recycled content,” Sander Defruyt, lead of the New Plastics Economy Initiative, said. “The New Plastics Economy initiative looks forward to working with Colgate-Palmolive over the coming years to achieve their targets.”
To accelerate its progress in this initiative, the company will continue to look for scalable improvements in the capacity and quality of recycled materials, while also continue to look for new innovations that will reduce and eliminate problematic and unnecessary plastic in its packaging.
“We are committed to reducing our use of plastic in our packaging, using more recycled plastic, and increasing the recyclability of our plastic packaging,” Ian Cook, chairman, president and CEO of Colgate-Palmolive said. “We’re proud to join this Ellen MacArthur Foundation initiative, an important part of our strategy to help us achieve our goals and keep building a future to smile about.”
Colgate-Palmolive’s recent successes include re-engineering a fabric softener sachet in Latin America and redesigning toothpaste packaging in China that has saved more than 50 tons of plastic annually, the company said.
“Great to see Colgate-Palmolive take a leading role in the transition to a circular economy for plastics with an ambitious set of commitments that recognises the need to eliminate problematic or unnecessary packaging and aims to design all remaining packaging to be recyclable while significantly increasing the use of recycled content,” Sander Defruyt, lead of the New Plastics Economy Initiative, said. “The New Plastics Economy initiative looks forward to working with Colgate-Palmolive over the coming years to achieve their targets.”