Essentia appoints new chief marketing officer
Bottled water company, Essentia Water announced a change to its leadership team. The Bothell, Wash.-based maker of ionized alkaline water has named Karyn Abrahamson as its new chief marketing officer.
In this role, Abrahamson will continue to oversee all of the company’s marketing efforts as a key member of the executive leadership team to further drive rapid growth, the company said.
“As someone with a longstanding passion for developing and evolving brands, I am incredibly proud to continue being part of leading Essentia’s exciting growth,” Abrahamson said. “We have a unique opportunity to not only be an innovative leader in the beverage industry, but to transform Essentia into a lifestyle brand, and marketing will help drive that development in the months and years to come.”
Abrahamson joined Essentia in 2015 as vice president of marketing and brand innovation. In that role, she was responsible for developing and leading the company’s brand strategy and overall integrated marketing efforts.
Prior to joining Essentia, Abrahamson served as the director of global retail marketing and innovation at Microsoft where she was responsible for the global in-store product launches of Xbox and Surface. She also has previously held leadership roles at Starbucks, T-Mobile and Adidas America.
“Essentia has accomplished more in the last three years than many thought even possible, and Karyn’s ability as a talented leader and marketing visionary has unquestionably played a large role in that success,” Ken Uptain, CEO and founder of Essentia, said. “Karyn has grown our marketing team from three to 20 highly talented individuals and led Essentia’s evolution from a product focus to a brand focus in every sense of the word. I can’t think of anyone more qualified and deserving than Karyn to lead Essentia’s marketing efforts into the future.”
In this role, Abrahamson will continue to oversee all of the company’s marketing efforts as a key member of the executive leadership team to further drive rapid growth, the company said.
“As someone with a longstanding passion for developing and evolving brands, I am incredibly proud to continue being part of leading Essentia’s exciting growth,” Abrahamson said. “We have a unique opportunity to not only be an innovative leader in the beverage industry, but to transform Essentia into a lifestyle brand, and marketing will help drive that development in the months and years to come.”
Abrahamson joined Essentia in 2015 as vice president of marketing and brand innovation. In that role, she was responsible for developing and leading the company’s brand strategy and overall integrated marketing efforts.Prior to joining Essentia, Abrahamson served as the director of global retail marketing and innovation at Microsoft where she was responsible for the global in-store product launches of Xbox and Surface. She also has previously held leadership roles at Starbucks, T-Mobile and Adidas America.
“Essentia has accomplished more in the last three years than many thought even possible, and Karyn’s ability as a talented leader and marketing visionary has unquestionably played a large role in that success,” Ken Uptain, CEO and founder of Essentia, said. “Karyn has grown our marketing team from three to 20 highly talented individuals and led Essentia’s evolution from a product focus to a brand focus in every sense of the word. I can’t think of anyone more qualified and deserving than Karyn to lead Essentia’s marketing efforts into the future.”