Evergreen Consumer Brands acquires Salon Selectives, Daily Defense
Evergreen Consumer Brands announced that it has acquired the Salon Selectives and Daily Defense brands from CTL International.
“The acquisition of Salon Selectives and Daily Defense are a perfect addition to Evergreen's portfolio of value-based personal care brands,” Bruce Friedman, co-CEO of Evergreen Consumer Brands, said. “We look forward to the continued development of these two iconic brands across our manufacturing and distribution platform.”
Both brands were initially owned by Unilever and Procter & Game respectively before CLT acquired both in 2011 and rebranded them to consumers seeking premium value products at affordable prices.
“CLT is confident that Evergreen will continue to expand and develop these brands and that their addition to Evergreen will create real synergy for the retailer and consumer,” Jack Wilkinson, CEO of CLT, said.
Salon Selectives and Daily Defense have created a following that can be found in mass, food, discount, drug and dollar retailers across North America, the company said.
“We are extremely excited to add these two trusted globally recognized brands to our portfolio. This transaction will immediately broaden our global reach and increase our talent bench,” Steve Immel, Co-CEO of Evergreen Consumer Brands, said. “Evergreen has a long history of providing our retail partner's products that blend quality, price, innovation, and point of difference. This acquisition makes Evergreen the leading supplier of premium value health and beauty products.”
The Brampton, Ontario-based company's portfolio of personal care and household brands include Silkience, Spa Haus, Lavoris, PureSilk, Barbasol, EarthScents, Inspire, Redline and Dubble Bubble.
“The acquisition of Salon Selectives and Daily Defense are a perfect addition to Evergreen's portfolio of value-based personal care brands,” Bruce Friedman, co-CEO of Evergreen Consumer Brands, said. “We look forward to the continued development of these two iconic brands across our manufacturing and distribution platform.”
Both brands were initially owned by Unilever and Procter & Game respectively before CLT acquired both in 2011 and rebranded them to consumers seeking premium value products at affordable prices.
“CLT is confident that Evergreen will continue to expand and develop these brands and that their addition to Evergreen will create real synergy for the retailer and consumer,” Jack Wilkinson, CEO of CLT, said.
Salon Selectives and Daily Defense have created a following that can be found in mass, food, discount, drug and dollar retailers across North America, the company said.
“We are extremely excited to add these two trusted globally recognized brands to our portfolio. This transaction will immediately broaden our global reach and increase our talent bench,” Steve Immel, Co-CEO of Evergreen Consumer Brands, said. “Evergreen has a long history of providing our retail partner's products that blend quality, price, innovation, and point of difference. This acquisition makes Evergreen the leading supplier of premium value health and beauty products.”
The Brampton, Ontario-based company's portfolio of personal care and household brands include Silkience, Spa Haus, Lavoris, PureSilk, Barbasol, EarthScents, Inspire, Redline and Dubble Bubble.