Kingsford, Green Biologics launch eco-friendly lighter fluid
Kingsford Charcoal is partnering with Green Biologics, which will be supplying the Little Falls, Minn.-based company with its patented GreenFlame bio-based charcoal lighter fluid.
The product will be marketed under the EcoLight brand, which builds upon the introduction of GreenFlame, a USDA BioPreferred certified, clean-burning charcoal lighter fluid based on Green Biologic’s proprietary advanced fermentation process.
"As the leading charcoal brand and wholly owned subsidiary of The Clorox Company, a champion for sustainability, we found Kingsford to be an excellent partner for the GreenFlame charcoal lighter fluid formulation," David Anderson, global vice president of marketing at Green Biologics, said. "Their strong branding, extensive retail presence, and distribution capabilities will quickly introduce a large number of consumers to a high-performance, bio-based alternative to a petro-based charcoal lighter fluid. We see this as a critical first step toward an exciting future of renewable product collaborations."
Kingsford EcoLight Powered by GreenFlame charcoal lighter fluid is available at retail locations across the country and has intentions for continued expansion throughout 2018 and beyond.
"Working with Green Biologics to introduce this product was a logical addition to our existing line, showcasing Kingsford's commitment to launching products consistent with evolving consumer trends," Lauren Kahn, director of marketing at Kingsford, said. "The key to EcoLight's success lies in its superior performance. Unlike other natural charcoal lighter fluids on the market, there are no trade-offs in performance here. EcoLight lights quickly, stays lit and works every time."
Further information on either company can be found on GreenBiologics and Kingsford Charcoal’s websites.
The product will be marketed under the EcoLight brand, which builds upon the introduction of GreenFlame, a USDA BioPreferred certified, clean-burning charcoal lighter fluid based on Green Biologic’s proprietary advanced fermentation process.
"As the leading charcoal brand and wholly owned subsidiary of The Clorox Company, a champion for sustainability, we found Kingsford to be an excellent partner for the GreenFlame charcoal lighter fluid formulation," David Anderson, global vice president of marketing at Green Biologics, said. "Their strong branding, extensive retail presence, and distribution capabilities will quickly introduce a large number of consumers to a high-performance, bio-based alternative to a petro-based charcoal lighter fluid. We see this as a critical first step toward an exciting future of renewable product collaborations."
Kingsford EcoLight Powered by GreenFlame charcoal lighter fluid is available at retail locations across the country and has intentions for continued expansion throughout 2018 and beyond.
"Working with Green Biologics to introduce this product was a logical addition to our existing line, showcasing Kingsford's commitment to launching products consistent with evolving consumer trends," Lauren Kahn, director of marketing at Kingsford, said. "The key to EcoLight's success lies in its superior performance. Unlike other natural charcoal lighter fluids on the market, there are no trade-offs in performance here. EcoLight lights quickly, stays lit and works every time."
Further information on either company can be found on GreenBiologics and Kingsford Charcoal’s websites.