Greenies Dental Treats is making its products even more accessible to a wider range of pet parents.
The Franklin, Tenn.-based company unveiled its new campaign, which highlights some debatable decisions dogs make, because they don’t always know what’s best.
Developed by adam&eveDDB, the campaign also celebrates the brand expanding its product distribution to grocery, drug and other mass retailers.
Featuring television, print and digital ads, Greenies also partnered with television star Mario Lopez and his pup, Julio Cesar Chavez Lopez, to give a humorous look at how his day would unfold his bulldog were in charge.
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"As pet parents, we want the best for our pups, but their wide-eyed innocence and impulsiveness can make it difficult to steer them in the right direction," Olivia Gardner, Greenies brand manager said. "Now that Greenies Dental Treats are available in even more places, it's easier than ever for pet parents to ensure their dogs get what's good for them. Dogs may think they're just getting a tasty treat, but they're actually caring for their oral health."
Greenies Dental Treats are oral treats that clean dogs’ teeth by fighting plaque and tartar buildup and also help freshen breath while maintaining healthy teeth and gums, the company said.
Each treat is made with natural ingredients, vitamins, minerals, and nutrients, the company added.
Consumers can find their nearest location selling Greenies Dental Treats by checking out the store locator on the company’s website.