Hallmark intros multicultural card collection

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Hallmark intros multicultural card collection

Hallmark is continuing to expand the way its consumers express their emotions with others with a brand-new card collection.

Celebrating Chinese, Indian, African American and Latino cultures, the brand is introducing consumers to its new Eight Bamboo, Golden Thread, Uplifted and Love Ya Mucho collections.

"Hallmark has always been about helping people share what's in their hearts with those they love, and our mission includes all people. We want to continue to help people connect with each other in the ways that are most meaningful and relevant to them," Lindsey Roy, the chief marketing officer of Hallmark Greetings said. "For more than a hundred years, Hallmark has listened carefully to our customers to understand their relationship needs, and today is no different. As the world changes, our cards are also changing to help as many people as possible experience the power of a card in ways that are unique and relevant to their cultures."

The Eight Bamboo and Golden Thread lines were created to reflect the beauty and symbolism of the Chinese and Indian cultures by honoring each distinct heritage and blending it with inspirations of modern culture, the Kansas City, Mo.-based company said.

Featured celebrations and holidays include Lunar New Year and Diwali, as well as baby’s 100th day and first birthday.

Uplifted is a collection within Hallmark Mahogany, and celebrates the beauty of black womanhood and female empowerment in ways that are unique to black culture, the company said.

Last but not least, the Love Ya Mucho collection is part of the Hallmark Vida line, and features casual and contemporary designs that are mixed with positive, conversational and imply stated messages with relevance to Latinxs. English and Spanish mixed cards are also part of the collection, for those who flow between the two languages or only speak one but connect deeply with their culture and lifestyle.

The Eight Bamboo, Golden Thread, Uplifted and Love Ya Mucho lines are now available where Hallmark cards are sold and on its website.