Hallmark’s new Signature
According to research from Hallmark, the Kansas City, Mo.-based greeting cards company, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting.
To capitalize on this, officials at the card publisher say they are helping people celebrate the holiday season with new selections of intricately-designed Signature cards, featuring handcrafted embellishments and unique craftsmanship. The holiday collection features the largest selection of Signature cards for the season ever, including Signature Hanukkah and Signature Spanish cards for the first time at holiday.
“At Hallmark, we know that sending a card is as emotionally rewarding as receiving a card, and we want to help people share that joy with loved ones this holiday season,” said Lindsey Roy, vice president of marketing – Hallmark Greetings. “Hallmark Signature cards are all about the details – premium papers, rich textures and beautiful embellishments. It’s these little details that deliver so much joy and make such a lasting impression.”
Hallmark Signature Holiday cards feature fresh, sophisticated designs paired with warm, genuine messages, as well as new and expanded Signature kids cards, company officials said. The cards are handcrafted with distinctive designs, high-quality materials and just-right flourishes like gems, foil and fabrics, they noted.
This holiday season, Hallmark is continuing a bright and energetic national marketing campaign showcasing the special craftsmanship found only in Signature cards and the emotional payoff of spreading cheer through a card. Pop sensation Gwen Stefani’s “Jingle Bells” from her brand new holiday album “You Make it Feel Like Christmas” provides an upbeat soundtrack for Hallmark’s holiday television spot, embedded above. Stefani’s new holiday album, which features designs from Hallmark gift wrap archives, will be sold in Hallmark Gold Crown Stores, and she will do a Facebook Live video about her holiday and card-sending traditions.
“We want to inspire people to share joy by creating special moments near and far during the holidays,” said Roy. “Hallmark Signature cards are the perfect way to celebrate and reflect the beauty of your relationships and the little things that make them so special.”
Christmas is the largest holiday for sending greeting cards in the U.S. with approximately 1.3 billion cards sent industry-wide. Hallmark has more than 2,000 Christmas cards available.