Chia Pet, The Clapper acquired by NECA
The National Entertainment Collectables Association, or NECA, has announced that it has acquired Joseph Enterprises and Joseph Pedott Advertising and Marketing — the parent companies of the Chia Pet and Clapper.
Joseph Enterprises and Joseph Pedott Advertising and Marketing, or JPAM, will proceed as NECA subsidiaries, under the auspices of current vice presidents Michael Hirsh and Al Lam. Under the terms of the acquisition, both companies will continue as normal, with their headquarters remaining in San Francisco.
"The legacy built by Joseph Pedott will always be in the DNA of the company. I am honored to continue his legacy," Joel Weinshanker, COO of NECA, said. "Thanks to him, more people in America have seen a commercial for the Chia Pet or The Clapper than watched the past nine Super Bowls combined. The average person on the street can sing one of the jingles. They've appeared in countless movies and TV shows; they're even housed in the Smithsonian. That's a cultural resonance most products can only dream of."
JPAM also will continue to purchase TV time on behalf of its clients and Joseph Enterprises, and gain the support of the NECA's network of suppliers, creatives and internal team members. Joseph Pedott, founder of both companies, will remain involved throughout the transition to help oversee the business as its integrated into the NECA family.
Joseph Enterprises and Joseph Pedott Advertising and Marketing, or JPAM, will proceed as NECA subsidiaries, under the auspices of current vice presidents Michael Hirsh and Al Lam. Under the terms of the acquisition, both companies will continue as normal, with their headquarters remaining in San Francisco.
"The legacy built by Joseph Pedott will always be in the DNA of the company. I am honored to continue his legacy," Joel Weinshanker, COO of NECA, said. "Thanks to him, more people in America have seen a commercial for the Chia Pet or The Clapper than watched the past nine Super Bowls combined. The average person on the street can sing one of the jingles. They've appeared in countless movies and TV shows; they're even housed in the Smithsonian. That's a cultural resonance most products can only dream of."
JPAM also will continue to purchase TV time on behalf of its clients and Joseph Enterprises, and gain the support of the NECA's network of suppliers, creatives and internal team members. Joseph Pedott, founder of both companies, will remain involved throughout the transition to help oversee the business as its integrated into the NECA family.