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Pepsi, Bryce Vine bring back Sound Drop platform

What’s old is new again.

Pepsi announced that it’s the Sound Drop Platform, which was created to provide emerging artists with a stage to promote their stories, would be returning with pop and hip-hop artist Bryce Vine.

“I'm really excited to be a part of The Sound Drop — for a musician, working with Pepsi is unreal,” said Bryce Vine. “The Sound Drop has featured some amazing artists, like my friend Max who I'm touring with this year, so it's really an honor to be joining The Sound Drop family. I can't wait for everyone to see my episode with the crazy talented Andie Case covering some of my favorite songs. We shot it in L.A., which is where I live so that was pretty cool.”

Vine, who’s “Drew Barrymore” single has risen up the charts, will be joining the platform and its all-star roster of artists who were featured including Alessia Cara, Bebe Rexha, Khalid, James Arthur, Jidenna, Lukas Graham, Max and Tinashe.

“Pepsi has always been a huge supporter of music and The Sound Drop platform allows us to support emerging talent in a visibly impactful way,” Emma Quigley, head of music at PepsiCo, said. “Bryce Vine is an incredible talent and connecting him to millions of new fans as our next Sound Drop artist and becoming part of Bryce's journey is incredibly rewarding. The Sound Drop has proved to be tremendously successful, with the platform generating more than 1.6 billion impressions since launch and the custom content from our previous eight artists garnering over 43 million video views across Facebook and YouTube to date, reinforcing our decision to continue with the platform and to keep providing our artists with unprecedented opportunities.”
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