Sure Petcare releases app-controlled pet door

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Sure Petcare releases app-controlled pet door

By Gisselle Gaitan - 01/22/2018
Technology driven products continue to dominate the pet care space. Sure Petcare has launched their app-controlled pet door, the Microchip Pet Door Connect. The product allows pet owners to remotely control their pet door from a smartphone or tablet, while also monitoring their four-legged companion’s activity and habits.

"Our aim is to develop great products that are useful, easy to understand and make life simpler for pet owners and their pets," founder and CEO of Sure Petcare Nick Hill said.

The pet door uses microchip reading technology that will unlock for the resident pets microchip or RFID-collar tag. This ensures unwanted animals are kept out, the Clearwater, Fla.-based company said.

Specifically designed for small cats and dogs, the product wirelessly connects to the Hub, which is connected to the home router. From there, pet owners are able to monitor when their pets come and go through the Sure Petcare app.

“Smart devices have enabled people to connect with family, friends, work, their surroundings 24/7. With people generally working longer hours and being away from home, they want to connect with their pets, too. For me, the real value lies in the data and ability to log and track a pet's habits — something we've not been able to do until now. Over time, this information can provide an accurate insight into your pet's well-being and help you determine what is 'normal' behavior for your pet and what is not,” Royal Veterinary College veterinarian and animal behaviorist Jon Bowen said.

The Microchip Pet Door Connect can be purchased for the suggested retail price of $200, and $65 for the Hub. Further product information can be found on the company’s website.