Pure Balance, Walmart give dogs extra nutrition

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Pure Balance, Walmart give dogs extra nutrition

Now more than ever, people are playing a close eye to the kind of nutrition that goes into the food of their furry family members. Tools have been created to help owners keep track of their furry companion's nutrition levels, sleeping habits and health habits and an app-enabled pet door have even been added to the mix. So naturally, it would only make sense that a retailer — specifically, Walmart would find a way to join this very in-demand category.

The private brands team at the Bentonville, Ark.-based retailer partnered with Frontenac, Kan.-based Ainsworth back in 2012 to create a premium brand of pet food called Pure Balance. Both teams worked to design a dog food that contains high protein content and grain-free options that many premium pet store brand foods have.

"Working with animal lovers like Ainsworth, Walmart strives every day to bring its customers high-quality products at an affordable price," the company said.

The line includes no soy, wheat or corn additives, no artificial colors, no preservatives and no chicken by-products. One of the main ingredients in every bag either real lamb meat or poultry and it contains a blend of omega 6 and three fatty acids good for a healthy coat and skin, the company said.

Pure Balance has seven different dry formulas, a dozen more in wet dog food and can be purchased in all Walmart locations in the nation.