CVS Health intros home health products

The collection aims to bring functional and stylish products to the aging, caregivers and those living with disabilities, CVS Health said.

Sandra Levy

2/23/2022

CVS Pharmacy is broadening its offerings to meet the needs of the aging, caregivers and those living with disabilities.

The company is adding six new bathroom safety and mobility products to its CVS Health product line, which were developed in collaboration with Michael Graves Design, and aim to leverage the power of design to improve people’s everyday lives.

Products part of the CVS Health by Michael Graves Design assortment include such items as comfort grip canes, easy-fold travel walkers, convertible shower chairs and 3-in-1 comfort commodes.

“There will be more than 70 million Americans ages 65 and older by 2030, along with millions of caregivers and other customers who need these types of products because of illness or while recuperating from an accident,” Brenda Lord, vice president of store brands at CVS Health, said. “By filling an unmet need for functional, but beautifully designed products, we aim to help improve the everyday lives of those who rely on these tools and who are seeking a more premium and customized market offering.”

Extensive in-home research was conducted with end-users, caregivers and clinicians to guide the creation of the new line, which included uncovering and solving shortcomings in the home health product space, the company said.

In addition, consumer insights also confirmed a desire for home healthcare products with improved usability, and an aesthetically pleasing, minimalistic style, which is reflected in the creation of the CVS Health by Michael Graves Design portfolio.

The product assortment, which serves as the latest innovation of CVS Pharmacy’s store brands portfolio, satisfies unmet customer needs and offers premium products at affordable prices, the company said.

This latest refresh to the home healthcare category represents CVS Pharmacy’s commitment to transforming health care into a more personalized experience through new technologies and innovations that can help improve the quality of everyday life.

Most products are now available on CVS.com and hitting shelves through March at more than 6,000 CVS Pharmacy retail locations nationwide

Related Topics