Photo Credit: Madison Voelkel/BFA.com
Timed to “International Day of the Girl” on Oct. 11, CVS Health announced its commitment to address period poverty and the actions the company is taking to provide more accessible menstrual care options.
This initiative is part of the company's new enterprise initiative – HERe, Healthier Happens Together – to provide easier access to services and products that help support women’s mental and physical well-being.
The announcement took place during a livestreamed panel discussion moderated by Adrienne Bailon-Haughton, an advocate for female health topics, to educate media and consumers about period poverty and the “so called” menstrual tax and pink tax and address CVS Health’s part in advancing health equity in communities nationwide.
Panelists included: Asia and Laila Brown, co-founders of 601 for Period Equity, a Black woman-led, grassroots organization based in Mississippi; Lynnette Khalfani-Cox, a personal finance expert, speaker, and New York Times bestseller; Dr. Joanne Armstrong, vice president and chief medical officer for Women’s Health and Genomics for CVS Health; and Jake White, vice president of consumer healthcare, pricing & analytics, front store merchandising for CVS Health.
[Read more: Participation push: How retail pharmacies can innovate clinical trials]