CVS Pharmacy expands OTC hearing aid offerings

Three OTC hearing aids are now available at more than 1,000 locations across 39 states, with select models also available for purchase online.
Sandra Levy
Senior Editor

CVS Health has expanded its availability of three over-the-counter hearing aids to more than 1,000 locations across 39 states, with five also available for purchase on With more than 1.5 billion people affected by hearing loss, this serves as the latest example of how the retailer is making health care easier and more accessible for customers in need of hearing aid solutions.

Customers aged 18 years old and older with self-perceived mild to moderate hearing loss also can access a convenient at-home online hearing screener tool online to undergo in just two minutes. This screener reflects the individual's ability to understand speech in the presence of background noise, something individuals with hearing difficulty typically struggle with, the company said.   

[Read more: Eyes — and ears — on the horizon: Trends driving eye and ear care]

The OTC hearing aids are HSA/FSA eligible and range in price from $299-$999 including:   

  • Go Prime In-the-ear Rechargeable OTC Hearing Aid: Retailing for $299.99, it is available in more than 1,000 stores and online. These in-the-ear, digital hearing aids come with wireless, small and discreet volume adjustments; 
  • Go Ultra Behind-the-ear Rechargeable OTC Hearing Aid: Retailing for $499.99, it is available in more than 1,000 stores and online. Featuring an ultra-rich hearing functionality, these rechargeable hearing aids are discreet with a comfortable behind-the-ear design that ensures easy, all-day wear. The hearing aids offer digital sound processing and advanced audio features, Bluetooth-streaming capabilities for phone calls and music; 
  • Lexie B2 Self-fitting OTC Rechargeable Hearing Aids Powered by Bose: Retailing for $999.95, it is available in more than 1,000 stores and online. These hearing aids feature Bose technology and a high-quality in-canal audio experience, paired with the self-tuning Lexie app, to provide audiologist-quality customization. These small hearing aids are lightweight, barely visible and designed to be worn comfortably all day with replaceable batteries; 
  • HP Hearing PRO Self-Fitting Over-the-Counter Hearing Aids Powered by Nuheara: Retialng for $699.99, it is available online only. These products feature Ear ID self-fitting software and technology powered by Nuheara, to provide the equivalent of a professionally fit hearing aid. Paired with the HP Hearing app, built-in Li-ion batteries, and a charge case, they stream media and phone calls via Bluetooth with active noise cancellation and directional microphone settings; 
  • Lucid Hearing FIO Premium Rechargeable OTC Hearing Aids: Retailing for $999.95, the product is available online only. Paired with an enhanced, natural sound in a discreet design with extreme comfort, they offer a 16-hour battery life. Within the Lucid Hearing App, users can adjust their preprogrammed hearing profile, fine-tune volume, adjust the hearing aids together or independently, or check the battery level of their hearing aids and portable charging case. 

[ead more: Eye and ear care still driven by pandemic-related trends]

The products available in select CVS Pharmacy locations can be found in Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Vermont, Wisconsin, and West Virginia. 

This ad will auto-close in 10 seconds